This short guide was designed to help small-business owners maintain a sound strategic perspective. Each chapter is, essentially, an introduction to a specific type of strategic thinking. Our goal is to help small-business owners avoid common pitfalls and take advantage of opportunities that are frequently missed.
Our approach is based on the most important lesson we’ve learned as consultants: most entrepreneurs already know everything they need to know about their businesses. They simply need to apply their knowledge in the most productive way possible, which generally involves someone asking them the right questions. This book covers 6 core topics:
Sales and Self-evaluation